Prasar Bharati launched its service (mobile app and the webpage) in Balochi language. Baluchi-speaking people in the Af-Pak region and other parts of the world can now tune into AIR broadcast in their language.
The move is part of India’s efforts to reach out to the neighbourhood for better people-to-people contact.
The move to launch AIR’s digital platforms in Baluchi came after Prime Minister Narendra Modi’s Independence Day speech in which he had brought up the issue of Pakistani atrocities on the people of Balochistan and PoK.
India had also raised the issue of atrocities in Balochistan at the meeting of a UNHRC.
The mobile app and the webpage were just “value addition” as Baluchi service of the AIR has been in existence since 1974.
