Alibaba Becomes Worldwide Olympic Partner

Chinese company Alibaba became the worldwide Olympic partner through 2028 after signing the first long-term partnership with International Olympic Committee (IOC).

Alibaba will become the official cloud services and e-commerce platform services partner as well as the founding partner of the Olympic Channel.

Alibaba has become the first Chinese company to commit to the Olympic Winter Games Beijing 2022 and also the first ever company globally to make a long-term commitment to the IOC through 2028.

Alibaba’s global activation rights will include the Olympic Winter Games PyeogChang 2018, Olympic Games Tokyo 2020, Olympic Winter Games Beijing 2022 and the Olympic and Olympic Winter Games in 2024, 2026 and 2028 in cities yet to be selected by the IOC.

Alibaba will use its innovations and technologies to help evolve the Olympic Games for the digital era.

Alibaba will provide colloid computing infra and cloud services to help Games operate more efficiently effectively and securely including supporting big data analytics needs.

It will also create a global e-commerce platform for Olympic stakeholders and to engage and connect with fans seeking official Olympic licenced products and selected sports products on a worldwide basis.

Alibaba CEO Daniel Zhang.

IOC President Thomas Bach.