Alibaba Group Executive Chairman Jack Ma and Canadian Prime Minister Justin Trudeau unveiled a declaration of cooperation that will strengthen efforts to promote trade between Canadian small and medium sized businesses and Chinese consumers.
The cooperation agreement empowers the Canadian Trade Commissioner Service and Alibaba to work together to expand the two-way flow of goods, services and people.
The two sides will strategize on how to use e-commerce to stimulate trade, with opportunities for Canadian small and medium-sized exporters.
The ceremony also highlighted two other milestones:
Ma and Prime Minister Trudeau launched the Canadian Pavilion on Alibaba’s shopping platform, Tmall Global. The Canadian Pavilion makes it possible for Canadian businesses large and small to directly reach Chinese consumers.
Ma and Prime Minister Trudeau also witnessed the signing of a memorandum of understanding (MOU) between Air Canada, the country’s largest air carrier, and Alitrip, Alibaba’s online travel booking platform, providing Chinese consumers with a range of travel and vacation packages, as well as visa application services.
The MOU links Air Canada with Alitrip’s customer base and marketing resources to tap China’s burgeoning travel demand for Canada. Air Canada agreed to open a flagship store on the Alitrip platform.