As part of a series of changes to the company’s leadership team, Apple Inc promoted longtime executive Jeff Williams to the role of chief operating officer. This post was earlier held by Chief Executive Tim Cook.
Williams joined Apple in 1998 has also previously served as senior vice president of operations.
He oversaw development of the Apple Watch, the company’s first new product since the iPad.
In charge of the iPhone maker’s supply chain, and service and support operations, he also looked after the company’s social responsibility initiatives.
Among other appointments, Tor Myhren, chief creative officer of advertising agency Grey New York – part of advertising giant WPP Plc – will join Apple as vice president of marketing communications in the first quarter of 2016.