‘Digi Dhan’ Campaign Launched

IAS Prelims 2023

The Ministry of Electronics and IT has started a new campaign to promote cashless transactions.

The campaign called Digi Dhan Abhiyan will enable every citizen, small trader and merchant to promote digital payment in their every day financial transactions.

Under the Digi Dhan campaign, the ministry has launched a free to air channel called DigiShala, which will impart information in rural and semi urban areas on digital payment ecosystem.

DigiShala will be broadcast nationally on DD free DTH service. The potential viewership of the channel will be more than 2 crore across the country.

DigiShala will educate people through step-by-step demo of making digital payments using UPI, USSD, Aadhar enabled payment systems, e-wallets, cards etc. There will also be talk shows and panel discussion with experts.

The ministry has also launched a new website — cashlessindia.gov.in — to promote awareness about digital transactions. The website will be a repository of information on different initiatives in digital payment methods.

The journey from paathshala to digishala is a sign of changing India. Digital payment is honest, accountable and transparent and will widen tax base which is currently very narrow. Government will also involve 1,75,000 common service centres to promote and educate people about cashless transactions.

The government’s digital push is already yielding tremendous results. Within a month, Digital wallet usage has increased from 17 lakhs to 63 lakhs per day.

Transaction through Rupay has increased from 3.85 lakhs to 16 lakhs per day.

UPI transactions have increased to 3721 from 48238 daily. And usage of swipe machines has also increased from 50.2 lakhs in a month to 98.1 crores.

Throughout the country digital transactions have increased manifold.