The Gender Budgeting Scheme was also launched by the Ministry in the year 2008 for conducting trainings/workshops, capacity building measures, research surveys, etc.
Under the Scheme inter alia, the Ministry undertakes many programmes as well as provides financial support to Central/ State Government agencies in order to strengthen the process of gender budgeting.
The training programmes are focused on increasing awareness about the need and importance of Gender Responsive Budgeting.
Gender Budgeting undertakes Training programmes on GB with the collaboration of WCD Department of State Governments, National Level Training Institutions, Administrative Training Institutes & State Institute of Rural Developments.
The Ministry of Women and Child Development is also extensively tackling gender issue with innovative media campaigns and programmes through print, electronic and social media. Under Beti Bachao Beti Padhao initiative, the Ministry has undertaken numerous media campaigns (print, electronic and radio) to increase the awareness regarding girl child.
It endeavours to change mindsets towards girls through impactful films and TVCs on various issues like gender awareness, sex selection, equal opportunities etc. In syncronisation with International Women’s Day, the Ministry undertook a dedicated campaign (#WeAreEqual) with the objective to raise the consciousness of society towards women so that she can be valued, respected and recognised as equal.
Beti Bachao Beti Padhao (BBBP) Scheme was launched in January, 2015 to address the declining Child Sex Ratio (CSR) and related issues of women empowerment over a life-cycle continuum. It is a tri-ministerial effort of Ministries of Women and Child Development, Health & Family Welfare and Human Resource Development. There is a strong emphasis on mindset change through training, sensitization, awareness raising and community mobilization on ground.