WPP’s GroupM, the major global media investment group, acquired a majority stake in MediaCom India, a joint venture between GroupM India and Sam Balsara, the principal shareholder of the Madison Media group.
While MediaCom India will continue operating as an independent brand, the agency will have the advantage of access to GroupM’s global infrastructure.
This acquisition continues WPP’s strategy of investing in fast-growth markets, new media and digital.