India and China have joined hands to promote sustainable tea production and consumption.
The United Planters’ Association of Southern India (UPASI) and China Tea Marketing Association (CTMA) signed a Memorandum of Understanding (MoU) in this regard.
This MoU is the first step towards greater regional cooperation between Indian and Chinese tea industries, which produce and consume the highest volume of tea in the world.
Both parties will support each other in technological innovation with the aim of expanding the worldwide consumer base for high-quality tea.
A working group has been formed comprising UPASI, CTMA and Indonesian Tea Traders Association to develop a clear road map.
The funding support for this region would be around €15 million by 2020.
Global sustainability organisation Solidaridad Network – which is backed by governments of the Netherlands, Norway, Switzerland, Ireland and partners like International Finance Corporation – would provide the technical and financial support to implement the MoU.