POSHAN Abhiyaan is Government of India’s flagship programme to improve nutritional outcomes for children under 6 years of age, pregnant women and lactating mothers. Launched by Hon’ble Prime Minister, POSHAN (Prime Minister’s Overarching Scheme for Holistic Nutrition) Abhiyaan aims to address the challenge of malnutrition in a mission-mode. Focusing on the aims of POSHAN Abhiyaan, Mission Poshan 2.0 (Saksham Anganwadi and Poshan 2.0) has been launched as an integrated nutrition support program to strengthen nutritional content, delivery, outreach and outcomes with focus on developing practices that nurture health, wellness and immunity to disease and malnutrition.
The Ministry of Women and Child Development is celebrating the 5th Rashtriya Poshan Maah 2022 from 1st to 30th September 2022. This year, the objective is to trigger Poshan Maah through Gram Panchayats as Poshan Panchayats with key focus on “Mahila aur Swasthya” and “Bacha aur Shiksha”.
The month long event will witness intensive activities across the country for awareness about nutrition at the ground level through sensitization drives, outreach programmes, identification drives, camps and fairs with special focus on pregnant and lactating women, children below six years and adolescent girls, in order to realise the vision of ‘Swasth Bharat’.
At the Panchayat level, awareness activities will be conducted by local functionaries under the guidance of the concerned District Panchayati Raj Officers and CDPOs. Poshan Panchayat Committees will work closely with field level workers (FLWs) – AWWs, ASHAs, ANMs – to support problem solving and enabling service delivery through Anganwadi Centres (AWCs), Village Health and Nutrition Day (VHNDs), and other relevant platforms to ensure all pregnant and lactating women, children below six years, and adolescent girls receive basic Integrated Child Development services.
Awareness drives on Anganwadi Services and good health practices will also be organised. Growth Measurement drives will be conducted to bring more beneficiaries under the ambit of Anganwadi Services. Growth Measurement drives under Swasth Balak Spardha will be conducted by States with the help of AWWs, AWHs, ASHA, district functionaries and agencies such as Lions Club, Rotary Club etc. Health camps for anemia check-ups will be especially organised at AWCs for adolescent girls.
Further, land will also be identified for Nutri-Gardens or Poshan Vatikas at or near Anganwadi Centres (AWCs).
Special focus will be given on the importance of rainwater conservation among women at Anganwadi centers and on traditional foods in tribal areas for healthy mother and child.
Under the State – level activities, ‘Amma ki Rasoi’ or Grandmother’s Kitchen of traditional nutritious recipes will be organised. Extensive efforts will be made to link traditional foods with local festivals during the month.
A national level toy-creation workshop will also be organized to promote use of indigenous and local toys for learning in Anganwadi Centres.
In States/UTs, women and child development depts. through Anganwadi workers and helpers and health and family welfare departments through ASHA, ANM, primary health centers, community health centers, school education and literacy department through schools, Panchayati Raj departments through panchayats and rural development through self-help groups etc. will carry out various thematic activities and spread the message of the importance of holistic nutrition throughout the month to ensure a healthier future for women and children.
Rashtriya Poshan Maah serves as a platform to bring focus to the discourse of nutrition and good health. In the 5th Rashtriya Poshan Maah the aim is to convert Jan Andolan into Jan Bhagidari to fulfill the Hon’ble PM’s vision of a Suposhit Bharat.