Mission Parivar Vikas Launched

Mission Parivar Vikas is a new initiative conceived by the Ministry of Health and Family Welfare with a strategic focus on improving access through provision of services, promotional schemes, commodity security, capacity building, enabling environment and intensive monitoring.

Mission Parivar Vikas will focus on 146 high fertility districts in 7 states with high TFR.

Under this, specific targeted initiatives shall be taken for population stabilisation through better services delivery.

Objectives:

The main objective of ‘Mission Parivas Vikas’ is to accelerate access to high quality family planning choices based on information, reliable services and supplies within a rights-based framework.

Improve access to contraceptives through delivering assured services, dovetailing with new promotional schemes, ensuring commodity security.

It will also ensure building capacity (service providers), creating an enabling environment along with close monitoring and implementation.

District selection criteria for this programme:

The government will implement the programme in all the 145 district in one go. The target of the government is to reach the replacement level fertility goals of these districts 2.1 by the year 2025.

These 145 districts are in the seven high focus, high TFR (Total Fertility Rate) states of Uttar Pradesh, Bihar, Rajasthan, Madhya Pradesh, Chhattisgarh, Jharkhand and Assam that constitute 44% of the country’s population.

These 145 districts have TFR of more than/equal to 3.0 (56% of the 261 districts in the 7 HFS) and are home to 28% of India’s population (about 33 Crores). However, only 22% of India’s protected couples and 40% of India’s couples with unmet need reside in these districts.

They also have a substantial impact on maternal and child health indicators. About 25 to 30% of maternal deaths and 50% of infant deaths occur in these districts.

Moreover, 115 of these districts (79%) have high percentage of adolescent mothers.

Union Minister of Ministry of Health and Family Welfare J P Nadda introduced the new injectable in the public health system under the “Antara” program and launched a new software – Family Planning Logistics Management Information System (FP-LMIS) – designed to provide robust information on the demand and distribution of contraceptives to health facilities and ASHAs to strengthen supply chain management.

As a part of the new communications campaign linked to the rollout, the Health Minister also launched a new consumer friendly website on family planning and a 52 week radio show for couples to discuss issues related to marriage and family planning, which will be aired across the country.

The Health Minister further highlighted the life cycle approach of the Ministry and stated that a continuum of care approach has been adopted by the Ministry with the articulation of ‘Strategic approach to Reproductive Maternal, Newborn, Child and Adolescent health (RMNCH+A), bringing focus on all the life stages.