‘Paryatan Parv – Dekho Apna Desh’

IAS Prelims 2023

The Ministry of Tourism, Government of India, in collaboration with other Central Ministries and State Governments has organized a “Paryatan Parv” across the country from the 5th to 25th October 2017. It was inaugurated at Humayun’s Tomb.

The objective of the programme was to draw focus on the benefits of tourism, showcase the cultural diversity of the country and reinforce the principle of “Tourism for All”.

The soul of ‘Paryatan Parv- DekhoApnaDesh’ is spreading its wings and enticing overseas Indian Community to come and see ‘Bharat- Apna Desh’, the land where their forefathers were born.

Ministry of External Affairs through Indian Missions Abroad has formulated a well-structured plan to promote Indian tourism to Persons of Indian Origin residing abroad.

The Ministry of Tourism is pitching Paryatan Parv to the Indian Community living overseas for creating a sustainable and mutually beneficial engagement with them.

The Indian Overseas community estimated at over 25 million is spread in every major region of the world having presence in almost 189 countries across the globe.

The Indian Diaspora forms a significant and influential group in their respective country of residence and would provide an ideal platform to expand the reach of the Incredible India brand.Pooling of resources and synergised efforts of all stakeholders would contribute significantly for increasing foreign tourist arrivals to the country with Indian Overseas community serving as Ambassadors for Indian Tourism.

The event envisages large scale participation by the public as well as industry stakeholders. A series of events and activities are proposed to be organised which will include illumination in and around tourist sites across the country, cultural programmes, exhibitions showcasing handlooms, handicrafts and cuisine, artisans workshops at different locations, competitions for students, sensitisation programmes for tourism service providers, yoga demonstrations, etc.

In addition, interactive sessions and workshops on varied themes related to skill development in the tourism sector, development of rural tourism sites, and media related activities will also be arranged.

Also, “Adopt a Heritage” project, which was launched by the President on World Tourism Day, will be implemented at key sites during this period.