Red Fort Festival – Bharat Bhagya Vidhata witnessed a massive footfall of more than 1,50,000 visitors over a period of 10 days


The Ministries of Culture & Tourism, Government of India, along with Red Fort’s ‘Monument Mitra,’ Dalmia Bharat Limited, rounded off a ten day cultural extravaganza – Red Fort Festival – Bharat Bhagya Vidhata – on Sunday, April 3rd, that witnessed a massive footfall of more than 1,50,000 visitors over a period of 10 days, at the iconic 17th century monument.

The closing ceremony received an overwhelming response from visitors and was graced by Mr. Piyush Goyal, Minister of Commerce & Industry, Consumer Affairs & Food & Public Distribution and Textiles, Government of India.

Addressing on the occasion, Shri Piyush Goyal said Red Fort Festival – Bharat Bhagya Vidhata’ has set a very high standard, globally, with its unique showcase of our nation’s rich culture and heritage.

 The minister further added, “Even more commendable are the opportunities that the festival created, post-COVID, which is testimony to how we are collaboratively moving towards a ‘New India.’ He added “I hope that corporates such as Red Fort’s Monument Mitra, Dalmia Bharat Limited, will join us as we strengthen our focus on the welfare of our people without losing sight of our glorious legacies.”

Red Fort Festival – Bharat Bhagya Vidhata is a large-scale cultural event, conceptualized as part of the Government of India’s “Azadi Ka Amrit Mahotsav” initiative to celebrate the 75 glorious years of India’s independence. As a result of its rising popularity, the festival will now be an annual event, while its grandeur projection – Mathrubhumi – will be a permanent fixture at the Red Fort.

“We’ve come a long way from being bestowed the honour of being Red Fort’s Monument Mitra, to conceptualising and making our path breaking initiative ‘Red Fort Festival – Bharat Bhagya Vidhata’ a resounding success,” said Mr. Puneet Dalmia, Managing Director, Dalmia Bharat Limited. “We are grateful to the Government of India for giving us this opportunity to share our rich cultural history and heritage on a world stage such as the Red Fort and to enable the sustenance for our communities by creating job opportunities at the fest. We will continue to serve our country in the best way possible, he added.

Red Fort Festival – Bharat Bhagya Vidhata marked the beginning of a cultural revolution in the country that saw state-of-the-art experiences such as “Matrubhumi” – a Projection Mapping Show, YATRA – A 360° immersive experience and the Bharat Gaurav Exhibition that instill a sense of patriotism and pride among visitors. The Satrangi Art, Craft and Textile Bazaar, delicious fares from across India at Khau Gali, Khelgaon and Khel Manch hosted by Emcee Bharat Jain were instant hits while Rang Manch saw some the country’s leading artistes performing live to packed audiences.

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    Source PIB