Shri Piyush Goyal exhorts the designers to work in synergy to ensure that identified craft people earns Rs.1000/- more every month

Union Minister for Commerce & Industry, Textiles, Consumer Affairs and Public Distribution, Shri Piyush Goyal chaired a meeting with Designers, which  brainstormed ideas on making India the fashion capital of the world and empowering our country’s artisans & weavers, who are the true flag bearers of our culture & craft heritage.  U.P. Singh Secretary, Ministry of Textiles and Shri. Shantmanu, Director General of NIFT were also present.

The meeting was attended by 27 illustrious alumni of NIFT having significant experience in the handloom and handicraft sectors of India. The forum witnessed the amalgamation of some of the senior most designers whose contribution to Indian craft sector is remarkable. These are Sunita Shanker, Mr. Sabyasachi Mukherjee, Ms. Tanveen Ratti, Mr. Suket Dhir, Ms. Uma Prajapati, Mr. Parminder Pal Singh, Ms. Karishma Acharya, Ms. Anavila Misra, Ms. NidhiYasha, Ms. NiveditaSaboo, Mr. Manish Tripathi, Ms. Anjali Purohit, Ms. Anindita Sardar, Mr. Akshay Singh, Mr. Sarthak  Sengupta, Mr. Samant Chauhan, Mr. Sidharth Sinha, Mr. Joy Mitra, Ms. Mannat  Sethi, Mr. Harpreet Padam, Mr. Padma Raj Keshri, Ms. Rinki Gautam, Mr. Abhishek Gupta, Mr. Gaurav Jai Gupta, Mr. Vaibhav Aggarwal, and Mr. Priyankur Sengupta, Ms. Anindita Sardar & Mr.  Akshay  Deep Singh.

The purpose of the meeting was to discuss the collaboration of designer’s crafts people and how interventions of technology & marketing strategies can increase the scalability of the craft. Protection of craft and craft people, sustenance of craft were some of the views put forth by the designers. Craft should be given the status of luxury as it is labour of love.

Shri Goyal  appreciated the designers for their point of view as well their passion for Indian Crafts. He emphasized that art, craft, culture, tradition and heritage of a nation is to be respected. He assured the designers that all the points raised or discussed are well noted and will be taken into account in the way forward. The idea of wearing khadi/ handloom one day a week and the sense of designers having pride in the nation was appreciated. “It opens up a lot of possibilities and that the designers have a huge role to play”, he said.




The Minister urged the designers to work in synergy towards one goal of  ensuring that each of the 75 lakhs identified craft people earns Rs.1000/- more every month. He said next is identification and protection of India’s craft and heritage. The Minister also called upon the entire ecosystem of NIFT with over 30000 alumni to  get together to bring in a change in the craft ecosystem.  Each alumnus’s should adopt a craft person and devote time to educate the non-privileged section of the society on various aspects of design, management and technology, he added.

Shri Goyal  also stated that India should ultimately become the fashion capital of the world. India should mark its presence globally by having its products displayed alongside the prominent fashion houses of the world.  He said, “Taking pride is important and without prejudice one needs to take the ideas forward for the sake of the progress of the nation. Collaboration is the key point and all together can make Indian Craft presence felt globally and all will benefit”.

The meeting was also attended by Prof. Dr.VandanaNarang, the Dean Academics and Prof, Dr.Jonalee D Bajpai, Head of Industry and Alumni Affair from NIFT.




    Source PIB