Vidya Balan is Brand Ambassador of Scheme

IAS Prelims 2023

Vidya Balan was named the brand ambassador for ‘Samajwadi Pension Scheme’ of the Uttar Pradesh government.

All eligible poor women in the state would be covered under the scheme, under which Rs 500 is being given per month to beneficiaries through direct bank transfer.

Under the Samajwadi Pension Scheme, the family’s woman head is given priority over others and that 55 lakh poor families in the state were being covered under it.