DAY-NRLM organizes CSR conclave with Corporates for synergysing efforts at the grassroots

azadi ka amrit mahotsav

A conclave on exploring synergies between DAY-NRLM’s initiatives of Rural Transformation and Corporate House’s CSR efforts in rural areas was held under the chairpersonship of Additional Secretary, Rural Livelihoods (RL), Shri Charanjit Singh in New Delhi today. Senior officers of the Ministry, NMMU, State Rural Livelihoods Missions and corporate houses participated in the conclave with the aim to provide better livelihoods to the rural households.

In his keynote address, AS (RL) Shri Charanjit Singh stated that the aim of DAY-NRLM is to uplift the lives of the people at the last mile and for that it is important to bring together as many partners as we can. He added the approach needs to be expanded from ‘Whole of Government’ to ‘Whole of Society’ towards ‘Antyodaya’ as guided by the Prime Minister Shri Narendra Modi.

Smt. Nita Kejrewal, Joint Secretary, Rural Livelihoods (JS, RL) explained the horizon of possibilities of convergence between Governments policies through challenges and opportunities in effecting change on ground.

Anchoring the conclave Shri Raman Wadhwa, Deputy Director, DAY-NRLM highlighted explained the DAY-NRLM framework and highlighted the key takeaways at the conclave.

Participating corporate houses, giving examples of their current work in rural areas, expressed their willingness to join hands with this roadmap of the Ministry of Rural Development.

The conclave is the first of the series aimed towards bringing together key decision makers in the corporate house’s CSR wings on the Governments platform for streamlining welfare initiatives in the rural areas.

Background: Share of Rural Development in CSR Expenditure

It is important to note that the CSR budget spend is not necessarily a reflection of the effectiveness or impact of a company’s CSR initiatives. There are also concerns about companies fulfilling the mandatory spending by making token donations or CSR activities that lack strategic planning and impact assessment. Additionally, there is a need for greater transparency and accountability in the implementation of CSR initiatives in India. The graph below is status of compliance to the CSR budget in Financial Year 2020-21:

Corporate Social Responsibility Compliance 2021

Corporate Social Responsibility (CSR) initiatives can face several pain areas or challenges in their implementation, some of them are:

  • Regional Disparity: Due to compulsion of expenditure in the act to spend the amount in the catchment area of the operations, so it has been observed that in the same geographical area many of the organizations are working, whereas in some areas there is a little spending. This leads to regional disparity, where some community are not able to receive any support.
  • Sectoral Disparity: As per the CSR act, every organization has a CSR mandate to spend on the sectors defined as per SDG. As every organization can decide its expenditure independently, so it has been realized that some sectors are receiving a lot of funds, whereas other sectors are not able to get adequate budgetary allocation.
  • Treatment of Unspent Budget: The latest amendment in the act requires companies to deposit the unspent CSR funds into a fund prescribed under schedule VII of the act within the end of the fiscal year.
  • Finding the right Implementation Partners: Companies may not effectively engage with their stakeholders, such as communities, NGOs, and other organizations, so finding the right Implementation Agency is a difficult task.
  • Duplication of activities in the same project area: Companies may not have information about all the beneficiaries and the support they are receiving from different CSR initiative, so there are high chances of duplication in the project area, where the benefits are drawn from the same set of beneficiaries.
  • Limited sustainability: Companies may not focus on long-term sustainability and may not have the ability to scale their CSR initiatives to achieve greater impact.
  • Compliance over Impact: Companies may focus more on compliance with legal requirements, rather than on the impact of their CSR initiatives.
  • Tokenism: Companies may make token donations or undertake CSR activities that lack strategic planning and impact assessment, just for the sake of fulfilling the mandatory spending.
  • Lack of Community Participation: Majority of the companies focus on expenditure, but may fail to ensure participation of community due to lack of systems.


Background: DAY-NRLM

Deendayal Antyodaya Yojana-National Rural Livelihood Mission (DAY-NRLM) as a flagship poverty alleviation program aims to reduce poverty by enabling the poor household to access gainful self-employment and skilled wage employment opportunities resulting in sustainable and diversified livelihood options for the poor. This is one of the world’s largest initiatives to improve the livelihoods of the poor. The Mission seeks to achieve its objective through investing in four core components viz., (a) social mobilization and promotion and strengthening of self-managed and financially sustainable community institutions of the rural poor women; (b) financial inclusion; (c) sustainable livelihoods; and (d) social inclusion, social development and access to entitlements through convergence.

The Mission has covered 6811 blocks spread over 709 districts across all States and UTs (except Delhi and Chandigarh) under the intensive strategy.

8.33 crore women have been mobilized into 76.5 lakh Self-Help Groups (SHGs). In addition, implementation was initiated in 1951 Model CLFs identified under the program.

DAY-NRLM promotes sustainable agriculture, livestock and NTFPs in intensive blocks under the Farm interventions. The focus of the interventions is on training and capacity building, and promotion of agro-ecological practices as well as livestock practices to enhance crop and animal productivity. As on date, 3.10 crore women farmers have been covered under these interventions. Apart from this, more than 14 lakh women have been mobilized into Producer Groups/Producer Companies and about 3.86 lakh SHG members have been mobilized into 183 Producer Companies.



Source PIB