Special Campaign for disposal of pending matters 2.0 from 2nd to 31st October 2022 was organised with the aim of record management, cleanliness (indoor & outdoor), and office scrap disposal, easing of rules/processes freeing of space etc. Activities are thus being carried out by Department of Fisheries, its autonomous bodies namely Coastal Aquaculture Authority (CAA) and National Fisheries Development Board (NFDB) and its Institutions namely National Institute of Fisheries Post Harvest Technology and Training (NIFPHATT), Central Institute of Fisheries Nautical and Engineering Training (CIFNET), Fishery Survey of India (FSI) and Central Institute of Coastal Engineering for Fisheries (CICEF) under its guidance. Total 15 sites were identified from subordinates and attached offices under Department of Fisheries for taking up under the Campaign.
The Department of Fisheries under Government of India along with all subordinates and attached offices have actively participated in the campaign through various activities. Inspection/Visit to all the Sections/Division/Hall/ Record Room of Department of Fisheries and sites of Subordinate & attached offices in various coastal parts of nation wereundertaken. During the campaign period, the Union Minister of State Dr L Murugan visited two sites on 21st October 2022 at the zonal offices at Chennai and reviewed the progress in a holistic manner. Secretary, Department of Fisheries has visited three sites on 20th Oct 2022 in Vizag for inspection of progress and achievements made by FSI, CIFNET and NIFPHATT zonal offices and inspected the New Delhi office on 26th October 2022 and emphasised on ‘Clean Desk, Clean Section and Clean corridors aspect of the Special Campaign 2.0’. JS (IF) visited Kochi office on 29th October 2022, while JS (MF) visited the NFDB, Hyderabad office for inspection.
Figure 1: NFDB IT room, 1st Floor Figure 2: Employees cleaning quarters’ back side of NFD office premise
To maintain focus on the campaign, spread awareness and enhance the outreach, 40 social media posts were designed and uploaded by the social media team of Department of Fisheries on platforms such as Twitter, Instagram, Facebook Page, and LinkedIn. Appropriate tags were used to enhance viewership such as @PMOIndia @HMOIndia @DARPG_GoI @swachhbharat @SwachhBharatGov @mygovindia @FisherySurveyOI, Department of fisheries institutions and States/UTs’ social media handles and used hashtags such as #SpecialCampaign 2.0 #SwachhBharat #DeptofFisheries. Short videos of 2 minutes were displayed to showcase the activities done on Swachhata Campaign 2.0 on Social media pages of Department of Fisheries which received a 66% higher impression rate during the campaign period.
Additionally, retweets were done by the regional offices of Department of Fisheries, social media handles for retweets, quote tweets, and tweets of DARPG, institutes’ etc were followed by Department of Fisheries. Banner and Standee regarding “Special Campaign 2.0” were displayed on corridors to create awareness. Social media team included PR relations to get the print as well as digital coverage of the event. The activities and achievements were published in the local print media in vernacular languages at various stations.
The progress of the campaign was documented in “before and after scenario” through high resolution photographs/videos which were shared on the social media platform while tagging Department of Fisheries, DARPG, Swachhata Campaign 2.0 etc.
With the culmination of the “Special Campaign 2.0”, through the dedicated effort of all officials, 10 References from MP and all 9 Public Grievances were disposed of. Further, against the target of review of 250 files, more than 550 files were reviewed out of which 290 physical files were weeded out, around 77 e-files were put to review out of which 43 e-files were closed. More than 250 square feet of space was also freed up as a result of the campaign in the Department of Fisheries.
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SS/IG