According to Report by ‘Brand Finance‘, India is world’s seventh most valued ‘nation brand’. There is surge of 32 per cent in India’s ‘nation brand value’ which is the highest among all the top-20 countries on the list.
The US remains on the top with a valuation of USD 19.7 billion, followed by China and Germany at the second and the third positions respectively. China has retained its second position despite a decline of one per cent in its brand value to USD 6.3 billion.
Founded in 1996, ‘Brand Finance’ is the world’s leading independent brand valuation and strategy consultancy. Headquartered in the City of London, it is present in over 20 countries.
The UK is ranked 4th, Japan is at fifth position and France is sixth on the list. While India and France have moved up one position each since last year, all the top-five countries have retained their respective places.
Brand Finance measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism employed to value the world’s largest companies.
The nation brand valuation is based on five year forecasts of sales of all brands in each nation and follows a complex process. The Gross domestic product (GDP) is used as a proxy for total revenues.
The report also said that India’s ‘Incredible India’ slogan has worked well, while Germany suffered due to the Volkswagen crisis.
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About the US, the report said it remains a powerful brand with an inviting business climate.
Among BRICS nations, India is the only country to have witnessed an increase in its brand value with all others — Brazil, Russia, China and South Africa — seeing a dip in their respective brand valuations.
