Snapdeal has invested Rs 200 crore in rebranding activities and also unveiled a new logo as the e-commerce major focuses on wooing the next 100 million potential online shoppers.
Re-branding initiative include a 360-degree marketing campaign ahead of the festive season.
Snapdeal has done away with its blue and red logo, replacing it with a Vermello (red)-coloured box.
Delivery boxes will be in the shade of red, which is called as Vermello.
The new logo, with two arrows forming a box, conveys Snapdeal’s journey as partners and enablers, indicating progress, onwards and upwards.
The campaign has been conceived by Prasoon Joshi and McCann while Shankar, Ehsaan and Loy have worked on the jingle.
Snapdeal like competitors Flipkart and Amazon is lining up offers to woo customers to shop on its platform.