Mass Communication

  • There are 86 Local Radio Stations (LRS) on FM mode set up to cater to the needs and tastes of audience of small towns in various parts of the country.
  • The entertainment channel of AIR name as Vividh Bharti was started on October 3, 1957 and since November 1, 1967 commercials were aired on this channel.
  • The first Radio Sangeet Sammelan was organised in 1954, which has since become animal feature.
  • Akashvani Annual Awards to promote excellence in Programme, Engineering, News and Audience Research were instituted in 1974.
  • Doordarshan was separated from AIR on 1st April 1976.
  • The first broadcast by political parties before Elections went on the air in 1977 from different stations of AIR.
  • The North Eastern Service of AIR was commissioned on 3rd January, 1990 at Shillong in the campus of AIR, Shillong.
  • All India Radio has 413 stations and 584 transmitters
  • Local Radio is comparatively a new concept of broadcasting in India. There are 86 stations on FM mode set up to cater needs and tastes of audience of small towns.
  • Community Radio Centres were set up at 5 places in the North Eastern India to serve the local tribal population.
  • The advantages of FM channel over Medium Wave channel and Short Wave are: High Quality sound, Stereo transmission, greater freedom from interface and noise, uniform day and night coverage and capacity to provide value added service.
  • FM RAINBOW: At present AIR have 391 FM transmitters across the country, by which it covers 54% of the area and 44% of the population of the country. Out of these, FM Rainbow channel is available at 22 places.
  • FM GOLD: It was on air on 1st September, 2001 at Delhi. FM gold channel is available in four metrose., Delhi, Mumbai, Kolkata, Chennai and one in Ludhiana.
  • DTH SERVICE: DTH Radio Channel is a Satellite Service meant for listeners who own a Television set. DTH Service is available through the DTH platform of Prasar Bharati with uplinking facilities at Todapur, Delhi. It is not a terrestrial broadcast service and DTH programmes cannot be tuned in the ordinary radio receiver sets.
  • NATIONAL CHANNEL: All India Radio offers a 3- tier system of broadcasting, namely National, Regional and Local. National Channel forms the first stage of it. The National channel was started on May, 1988.
  • EXTERNAL SERVICES DIVISION (ESD): Shortly after BBC started its first foreign language broadcast in Arabic in 1938, All India Radio entered the domain of exteral broadcast in October, 1939.
  • The Transcription Service was stared in April 1954 and entrusted with the function of preparing transcription of speeches of all dignitaries.
  • A special project was launched to digitize all Archival recordings in 2001 and the project was completed in 2005.
  • The News Services Division (NSD) of All India Radio broadcasts about 651 bulletins daily in 91 languages/Dialects in home, regional, external and DTH Services.